Ignorance isn't always bliss. These are all the steps I took to make sure I am avoiding legal issues in the future for me and my business! Keep reading below!

Why a Logo is Just the Starting Line for Your Brand When starting a business or initiating a rebrand, the conversation almost always begins with the  logo . This single, striking graphic mark is crucial—it's the face of your business and the first thing people ask to see. However, to build a truly resilient and recognizable business, you must move past the idea that a logo equals your brand. A logo is merely a symbol. Your  Brand Suite  is the entire strategic system that defines your...

Visual design shapes how people see your brand before they even read a word or hear a message. It creates the first impression and sets the tone for every interaction. When done well, it can make your brand memorable, trustworthy, and appealing. But poor design can confuse or turn away potential customers. This post explains how expert visual design can elevate your brand and offers practical steps to make your visuals work harder for you. With branding and with just a logo! Why Visual Design...